OUR MISSION
At UPRISING, our mission is to provide exceptional vehicle customization services that enhance both appearance and value while embodying our core values of integrity, craftsmanship, and genuine care for our clients. Serving customers in the Bay Area since 2015, we decided to join forces and launch UPRISING. this year. We take pride in building personal relationships with each customer, ensuring that everyone feels valued and understood. We are proud to embrace diversity in our approach to automotive work, offering a platform that empowers young women and men to learn valuable skills and adopt principles that they can carry with them throughout their lives.
In addition to our artistic passion, we prioritize sustainability by offering a range of environmentally friendly options through our partnered brands like Avery Dennison and 3M. Avery Dennison’s PVC-free films are crafted without chlorine, phthalates, or other halogens, significantly reducing emissions of volatile organic compounds (VOCs) and ensuring safety for both the environment and those who handle them. Meanwhile, 3M is dedicated to climate innovation, using cutting-edge material science to promote decarbonization, energy efficiency, and resilient infrastructure. With their diverse portfolio and technological expertise, they are working towards creating solutions that address some of the most pressing environmental challenges.
We truly enjoy the art of our work and are excited to see our customers’ reactions as we transform their vehicles. We believe that your vehicle represents you, and we are committed to perfecting its look to reflect your unique personality and style. Overall, we take great pleasure in the experience of creating the dream car you’ve always wanted and being a part of that journey.
MEET THE FOUNDERS
AJ Daigneault
Alfonso Rosario
Meet Alfonso Rosario, the co-owner of UPRISING. With over 10 years of experience in the automotive industry, Alfonso’s journey began as a passionate car enthusiast. His love for cars was sparked by his own 2005 Pontiac GTO, a vehicle he felt was unique. Unlike the more common race cars on the track, the GTO flew under the radar but consistently surprised people when pushed to its limits. The element of surprise was something that truly resonated with him.
While working on his car, Alfonso came across a YouTube video showing how to wrap a car roof in vinyl. Intrigued, he gave it a try and quickly realized how much fun it was. What started as a simple project turned into a growing obsession. He began applying to shops with no professional experience and, over time, developed a deep passion for the craft. As he honed his skills, Alfonso became faster and more efficient, eventually reaching the point where he could complete a full car wrap in an unusually fast time—sometimes finishing in just one day. Throughout the years, Alfonso worked on some truly spectacular projects, including full gloss PPF on a McLaren P1, a Ferrari LaFerrari, and orange chrome vinyl on a G-Wagon.
Outside of work, Alfonso is a proud father of three little girls—Kioni, Leia, and Nani. Fatherhood has deepened his respect and appreciation for women, and as he worked alongside AJ at a previous shop, he realized their shared vision and values aligned perfectly. Both were passionate about creating a platform where men and women could work together equally, and this mutual goal led them to partner up and launch UPRISING. For Alfonso, the ultimate goal is to build a world where his daughters, and any young woman, can pursue their dreams without limitations. He’s not only excited about the future of UPRISING but is also proud to stand by and support women in the industry, helping to pave the way for more inclusive opportunities in the automotive world.
Meet Alana-Jean Daigneault (AJ), the co-owner of UPRISING. She got her start in the automotive industry entirely self-taught. Her journey began in college, where she was looking for a career path that aligned with her interests before graduating. She loves staying hands-on with new projects. Her passion for American muscle cars led her to the automotive industry, where she discovered the perfect blend of her love for cars and her desire to be an active part of the automotive community. When she discovered this industry, she quickly realized it was the perfect fit, despite having little prior knowledge beyond a passion for the car community. As she gained experience, she built her resume by learning from each shop she worked at, taking away valuable lessons that brought her to where she is today. AJ graduated from West Valley College & San Jose State University competing in water polo and earning a BA in communications. Eager to continue her education she plans to pursure an additional degree in gender studies to further fuel her passion for learning.
AJ specializes in paint protection film installation and vinyl wrapping, which has become her favorite aspect of the business. She loves the combination of creativity and precision that these services require. Over the past five years, she’s been able to grow her skills, speed and knowledge. She’s especially excited to run her own business alongside Alfonso, a true master of his craft. Together, they’re bringing UPRISING’s vision to life.
Looking to the future, AJ has big aspirations for the brand. She plans to use UPRISING as a platform to make a difference in humanitarian issues, to challenge the norms of men and women working side by side in traditionally male-dominated fields, and to provide opportunities for other creatives to thrive in the automotive industry. With a passion for learning and a drive to make an impact, AJ is excited for all the amazing things UPRISING has yet to achieve.